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220 New Apartments to be Built on Former Jewellery Quarter Factory Site

Over 200 new apartments are scheduled to be built on the site of a one-time Jewellery Quarter factory. The project will also include a public square, shops, and commercial space.

Plans have been announced for the latest phase of the Newhall Square regeneration project, which has already produced office space, a convenience store, and two hotels.

IM Properties, which is headquartered in Birmingham, and Spitfire Bespoke Homes, its residential development branch, are working on the next stage of the project, which consists of both new buildings and renovations of existing ones off Newhall Street.

Once completed, the project will include six three-bedroom homes, 82 two-bedroom and 133 one-bedroom properties, a clubhouse for residents, a public square, shopping outlets, and ample parking space.

The land selected for development, has been vacant for over a decade, and buildings in the new project will be named to reflect its previous use.

Structural Defects Insurance

Elkington House is named after Elkington & Co., which was founded in 1830 and occupied the entire area ordered by Fleet, Charlotte and Newhall Streets. The company created and patented the first successful electroplating process, choosing the name Wright House after the original inventor John Wright. The Whitmore Arm and the factory continued to be built upon and enhanced with new and more modern structures as the 20th century progressed.

They finally closed down in the 1950s and the building was converted into the Birmingham Museum of Science and Industry. A section of the original offices at 144 Newhall Street still remains and is Grade II listed. This distinctive and bright yellow portico and the former Whitmore Warehouse will also be incorporated into the new development.

Prior phases of Newhall Square include a Travelodge Hotel and renovated office space, which were constructed in 2008. A Co-op convenience store opened  in the later half of  2015 and was followed a few months later by the Staycity apart-hotel.

The Engine House, one of the few remnants of the original Elkington Works building, is now an architectural studio.

Associated Architects, which is also in Birmingham, has designed the new project. Richard Perry, Director, said that Newhall Square will act as the last stage of development for an important location in the Jewellery Quarter Conservation area.

Mr Perry said that Associated Architects has worked in close partnership with  IM Properties and Spitfire Bespoke Homes to design a project that will combine comfortable and quality accommodation with an equally strong sense of community.

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