‘Poldark’, the popular television drama starring Aidan Turner, has made Cornwall the destination of choice for aspiring homebuyers.
According to property portal Rightmove, online searches for the specific areas where the programme is being filmed have more than doubled. It’s being referred to as the “Poldark effect.”
Would-be buyers need to come prepared with deep pockets if they dream of Poldark: a five-bedroom farmhouse in the area will go for £550,000, while a five-bedroom home and associated three-bedroom cottage in Gunwalloe -where the beach scenes are filmed- will cost £1.75m.
TV shows have had an impact on property values in the past, although it’s usually concentrated on specific properties. Last January, the riverside chalet that was the home of DI Alec Hardy in the drama ‘Broadchurch’ sold for £275,000 - £75,000 more than the previous asking price.
Estate agents says that viewings have definitely increased since the TV series brought the beautiful scenery of the area to our TV screens.
During the 12 hours after the first episode of ‘Poldark’ aired, the hit count for the ‘Visit Cornwall’ website went up by 65 percent.
Not all places attract such glory thanks to a TV connection. Another Rightmove survey found that 48% of respondents regarded Brentwood, site of the reality TV series ‘The Only Way is Essex’ as less desirable because of the show.