It can be challenging to effectively market a piece of real estate today. Competition is both high and intense, which is partly due to the fact that most leads are generated by online listings. Practically all property buyers start searching for their dream home online.
This is why high-quality video and photography can pay huge dividends. It differentiates property listings and gives them greater appeal than those with less attractive imagery. Today the most powerful real estate marketing resource is includung drone property photography and video tours in online listings.
Many estate agents are describing drones as the most important and exciting new technology to support real estate sales and marketing since the internet. A close examination of drone property photography makes their enthusiasm easy to understand.
Real estate photographers are usig flying cameras to produce sweeping, breathtaking shots of home exteriors, landscapes, mountain vistas, and ocean views. Camera drones and their earthbound counterparts, Glidecams, are also creating ultra HD interior home tours that can rival a Hollywood firm in quality and spectacle.
That said, drone property photography will not be able to provide all the pictures and video needed to market a real estate listing, as there are some images that a flying camera would have difficulty capturing. They include:
- Fixed-position photography requring careful focus (e.g., helping a room appear larger)
- Small space interiors, such as apartments and condos
- Properties surrounded by foliage and other buildings
- Traditional street-level photos that all homebuyers expect to see when they view listing