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Rio Ferdinand Backs Construction Project For New Homes

Rio Ferdinand, former England captain, is collaborating with Central Bedfordshire Council to revive a heavily neglected area in Houghton Regis.

Ferdinand runs Legacy, a renowned regeneration company, with Brighton’s Bobby Zamora and Mark Noble, West Ham captain. It is being supported by McLaren Construction and backed by Aviva Investors, the central government and funding partner.

Kingsland, a region in Houghton Regis, will be regenerated with new, state-of-the-art housing as well as community and education facilities and a new, world-class sports academy.

The same model will then be launched across the country to regenerate run-down locations, using sports to help keep young people engaged and encourage them to improve their lives and career prospects by linking new homes with sports, education, and leisure outlets.

Ferdinand, who is Legacy chairman, said that the project aims to help British youth achieve their full potential. He added that he and his team-mates have seen firsthand the positive effect that football can have on their lives.

Ferdinand confirmed that football had changed his life for the better and he intends to use his position to create a legacy for young people everywhere.

Legacy is responding to the needs of local communities, he said. By extending its efforts across the UK, they are building both a brand and a beneficial relationship with the people who will occupy the homes they construct.


Specialists in Structural Defects

Central Bedfordshire Council confirmed that it has entered into a six-month agreement with Legacy to develop the Kingsland project plans. Cllr James Jamieson stated that the council is “proud and excited” to be collaborating with partners who share the same ambition regarding the gentrification of the area.

Cllr Jamieson said that the council was delighted the confirm the Kingsland plans, describing them as a statement of intent for Legacy to revamp 22 hectares of local land to prepare for the football-inspired development.

The Kingsland project, which will contain more than 1,000 new homes, is fully supported by both Housing Minister Brandon Lewis and the Department for Communities and Local Government (DCLG).

The Housing Minister said that the Houghton Regis project will highlight a new way of establishing vibrant communities, using investment from the private sector. It will also demonstrate new and creative approaches to building new homes.

Ferdinand said that Kingsland is a prime example of the development model that Legacy wants to reproduce in strategic locations across the country.

He said that Legacy intends to begin work in early 2017 and deliver the first of its new, world-class homes in Houghton Regis within a year.

Central Bedfordshire, he explained, was among the first to answer the call for sites, and agreed to work as a team to bring about badly-needed regeneration. Because funding has been secured from both private and institutional equity, the project is up and running.


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